Zelie For She has been my heartbeat for more than a decade.
It’s the only life I’ve known through my twenties and thirties—a world built from sketches, fabric swatches, and the belief that plus-size women deserve fashion that tells their story. This brand raised me, challenged me, and shaped the woman I am today.

Zelie For She has always been a part of me—my heart, my passion, my home in the world of creation. I am endlessly grateful for every bit of love, every challenge, and every experience that has shaped this journey. Making this transition is difficult, but it is necessary for my peace and to create the space for what comes next.

For years, every season, every collection, every late-night idea became my rhythm. It was how I celebrated joy, worked through loss, and found my voice. To step back now feels tender and necessary—a moment to close this chapter, honor the story that has been, and gather the energy to begin what comes next.

This isn’t goodbye.
It’s a moment I honor for what I’ve created with you, to reflect on how far I’ve come, and to allow space for what’s next. Zelie For She will always live in me—stitched into every friendship, every lesson, every piece that made someone feel seen. I am so grateful to each of you for allowing me to be part of your memories, for allow my art to accompany your moments of joy, love, and celebration.

In recent years, the fashion landscape has become increasingly challenging for small businesses like mine. Producing everything in Los Angeles, I reinvest every penny back into the brand, without external capital, while costs continue to rise. Competing with larger companies that can leverage vast resources—and who have profited from ideas I pioneered—has become harder. This has made it even more essential to take this pause, giving me the space to reflect, honor the past story, and plan the next steps with intention and care.

In the past two years, I’ve faced the profound loss of both my parents, and life has asked me to step fully into the responsibility of being a guardian to my sister, who has special needs. Her life, and the challenges and joys it brings, has always been a reminder for me to live fully and unapologetically—to embrace love, purpose, and creativity in every moment, and to be fully present, patient, and kind with myself as I navigate this journey.

Even in this pause between stories, the storytelling continues. I still have collections and styles that I’ve woven into narratives, which will be unveiled over the next couple of months to finish out the year, bridging the story of Zelie For She with the beginnings of what comes next. Your support, love, and purchases of these pieces—including the ones I’m launching today—mean so much. They not only celebrate the journey of Zelie For She, but they also help fuel the next chapters of my creative vision and the new adventures I’m dreaming into life.

I’ve grown so much over the years, and I find myself in a new phase of life—one that calls for evolution, exploration, and embracing change. This next chapter is about expanding, creating differently, and stepping into the next version of myself. I hope you’ll continue to follow me on this journey, just as you’ve been part of every step that brought me here.

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 Zelie For She has always been about being unapologetically yourself—an expression of authenticity, a celebration of individuality, and a reminder to live life to your fullest with Love!

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Never stop Dreaming 

Made with Love

Elann Zelie 

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